There are many opportunities for enhancement of the business
of airlines. Samples of opportunities are :
Customer
identification and recognition environment -
The customer recognition system, to value, manage, reward and track customers,
must be augmented with sophisticated tools to identify and track ‘unknown’
customers. Linked
to revenue measures, and profiles, the customer recognition systems can be
used to significantly enhance security.
The environment can and should be extended inward to track, identify,
and manage employees – including enhanced abilities to ensure appropriate
licensing of skilled labor
Bureaucracy
reduction through
information visibility. Track all cost items including hidden costs –
one of the biggest obstacles to success is the heavy bureaucracy.
Bureaucracy can be significantly reduced through information
visibility. Ready
sharing of information across the business in a timely and accurate manner
will actually enable more controls without heavy bureaucratic efforts.
Re-value
partnerships to jointly win against competition – there are many
opportunities to partner for differentiation.
Each potential O&D and market should be evaluated as to opportunity
for differentiation, as well as for profitability.
Customers will move to an airline that meets their specific needs –
and a differentiated airline provides unique abilities to match individual
customer requirements.
Systematic
revenue management and route planning optimization –Automated systems
will optimize revenue streams and maximize revenue per flight.
Based on future market opportunities evaluated through Revenue
Management systems and outside information sources, future market
opportunities can be defined and the airline can better position itself
against competition
Development
and implementation
of training to increase service
levels and consistencies – While getting information to customer touch
points will take time, education of front line personnel in customer treatment
will go a long way to determining customer loyalty
Enabling
information flow throughout the business – the management team needs
better information to run the business.
Better information can also reduce cost through the ability to identify
cost issues throughout the company.
Maintenance and Engineering will be able to better place parts and
optimize the cost of inventory.
Commissary and Catering will be able to optimize aircraft supply to
minimize costs.
